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ASA Advisory - Boutique Innovation

CASE STUDY: Roche – Global Incubation Lab for Personalized Healthcare

  • Writer: Eric Saint-Andre
    Eric Saint-Andre
  • Apr 10, 2024
  • 1 min read

Updated: Apr 24

Client: Roche (Global)


Challenge: Roche needed to build a scalable innovation engine to bring its Personalized Health Care (PHC) vision to life across more than 30 countries — aligning stakeholders, defining strategy, and accelerating solution development.



Case Studies – Real examples of how we help organisations transform through innovation.


Our Approach: We helped bring structure, momentum, and global alignment to the initiative:


  • 📐 Programme Architecture Design: Developed the end-to-end blueprint for the incubation journey, outlining stages, team flows, governance structure, and performance metrics.

  • 🧭 Strategic Advisory: Advised Roche’s leadership on how to embed innovation strategy within the go-to-market roadmap and ensured alignment with their global PHC vision.

  • 🛠️ Master Facilitation: Led regional and global workshops, ideation labs, and co-creation sessions involving stakeholders from over 30 countries.

  • 🧠 Team Coaching: Provided continuous coaching to innovation teams globally, helping them refine ideas, validate assumptions, and develop actionable implementation plans.


Outcome: The initiative aligned global teams and empowered innovation squads to launch tailored PHC initiatives across regions. Several projects received senior-level endorsement and were scaled.


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