ASA Advisory - Boutique Innovation
Our Philosophy
We believe the best way to predict the future is to create it.
As innovation practitioners, we’ve always helped people explore what’s possible — starting with human needs and layering in systems thinking, strategy, and technology to unlock bold, lasting change.
Whether coaching a founder, guiding a corporate transformation, or teaching in a leadership program, our mission is the same: help others build the future they want to live in.
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Our Approach
We take a human-centered, impact-driven approach that combines:
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Coaching and facilitation to unlock clarity, creativity, and alignment
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Innovation frameworks that guide individuals and teams through real-world transformation
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Technology literacy, especially in GenAI, to amplify capability and execution
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A grounded, no-fluff mindset that’s focused on making innovation happen — not just talking about it
Our Leader, Eric
I’ve worked with hundreds of startups, corporates, and government agencies across Asia. I’ve led my own ventures (including an AI startup), designed innovation programs, and coached leaders at every level.
As a certified coach and faculty for executive education institutions like IMD, ESSEC, SMU, Civil Service College, I’ve built deep expertise in helping people grow — across roles, sectors, and complexity levels.
I operate across three levels of innovation:
• Product/Service
• Business Model
• Ecosystem Design
I Make Innovation Happen
I’ve helped startups, corporates, and public agencies move from ideas to impact — with practical strategies, tailored tools, and the confidence to execute.
I’ve Been There Too
As a founder and entrepreneur, I know what it means to build from scratch. I’ve launched ventures like Augmented Tribe and supported hundreds of startups across Asia.
I Work Across Sectors
From tech startups to government transformation programs, I’ve worked across industries, cultures, and scales — always with a human-centered lens.
I Bridge People + Technology
With deep experience in GenAI, systems thinking, and coaching, I help leaders connect strategic thinking with human needs and emerging technologies.