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ASA Advisory - Boutique Innovation

CASE STUDY: Singtel Group – Internal Innovation Challenge

  • Writer: Eric Saint-Andre
    Eric Saint-Andre
  • Jan 12, 2024
  • 1 min read

Updated: 6 days ago

Client: Singtel Consumer Group


Challenge:

To unlock bold consumer-facing solutions, Singtel sought to engage internal teams in a structured innovation challenge culminating in leadership buy-in and funding decisions.



Client: Singtel Consumer Group

ChallengeTo unlock bold consumer-facing solutions, Singtel sought to engage internal teams in a structured innovation challenge culminating in leadership buy-in and funding decisions.

Our ApproachWe helped bring structure, momentum, and strategic alignment to the initiative:

📐 Program Design: Built the challenge format and timelines with clear decision points.

🛠️ Facilitation: Conducted interactive workshops for ideation and prototyping.

🧠 Coaching: Supported over 12 teams with weekly touchpoints and challenge navigation.

🧭 Mentor Matching: Curated and coordinated senior mentors to guide each team.

📐 Program Design: Built the challenge journey including onboarding, learning sprints, milestones, and pitch criteria.

🛠️ Facilitation: Conducted live sessions to guide ideation, customer research, business model development, and pitch readiness.

🧠 Coaching: Provided 1:1 and team coaching to refine solution feasibility, desirability, and viability.

🧭 Mentor Matching: Sourced and paired each team with internal mentors aligned with their focus area, enhancing relevance and execution speed.

OutcomeThe challenge concluded with a pitch day to senior executives, with select teams receiving funding to move forward. Participants reported increased confidence in cross-functional collaboration and innovation thinking.


Our Approach:

We helped bring structure, momentum, and strategic alignment to the initiative:


  • 📐 Program Design: Built the challenge format and timelines with clear decision points.

  • 🛠️ Facilitation: Conducted interactive workshops for ideation and prototyping.

  • 🧠 Coaching: Supported over 12 teams with weekly touchpoints and challenge navigation.

  • 🧭 Mentor Matching: Curated and coordinated senior mentors to guide each team.

  • 📐 Program Design: Built the challenge journey including onboarding, learning sprints, milestones, and pitch criteria.

  • 🛠️ Facilitation: Conducted live sessions to guide ideation, customer research, business model development, and pitch readiness.

  • 🧠 Coaching: Provided 1:1 and team coaching to refine solution feasibility, desirability, and viability.

  • 🧭 Mentor Matching: Sourced and paired each team with internal mentors aligned with their focus area, enhancing relevance and execution speed.


Outcome

The challenge concluded with a pitch day to senior executives, with select teams receiving funding to move forward. Participants reported increased confidence in cross-functional collaboration and innovation thinking.

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