How Non-Tech Teams Can Embrace GenAI Today
- Eric Saint-Andre
- Feb 19
- 2 min read
Practical Ways for HR, Ops & Marketing to Lead the AI Shift
Think GenAI is just for engineers or product teams? Think again.
GenAI is already reshaping how HR, marketing, sales, finance, and operations work. But too many non-technical teams are left out — unsure where to begin.
"AI won’t replace you. But someone using AI will."
The truth is: you don’t need to code to benefit from GenAI. You just need to start experimenting.
🧠 Why GenAI Matters for Every Team
Whether it’s drafting content, summarizing insights, or exploring ideas, GenAI helps you:
Work faster (e.g. drafting policies or emails)
Think broader (e.g. reframe challenges or strategies)
Collaborate better (e.g. structure team knowledge)
It’s not about replacing your thinking — it’s about augmenting it.
💼 Use Cases for Non-Tech Teams
🔹 HR
Draft job descriptions or performance plans
Run simulations of difficult conversations
Summarize employee surveys
🔹 Marketing & Comms
Brainstorm campaign ideas or headlines
Repurpose long content into short-form snippets
Create customer personas quickly
🔹 Operations & Strategy
Turn SOPs into playbooks
Stress test ideas from different perspectives
Create decision trees and team templates
🚀 How to Get Started (Without a Tech Degree)
Pick 1 recurring task→ E.g. summarizing reports, writing internal notes
Use a tool like ChatGPT or Claude→ Start with prompts like:“Summarize this in bullet points for execs”
Test & Learn→ Compare GenAI output with yours — improve prompts together
Design a Simple AI Playbook→ Document what works, what doesn't, and key use boundaries
Train Your Team on Prompt Literacy→ The skill of the future isn’t coding — it’s prompting.
At ASA Innovation Studio, we guide non-tech teams in discovering the real business value of GenAI — through capability-building workshops, use-case prototyping, and AI-readiness coaching.
🎯 Let us help your team take the first confident step.👉 Book a GenAI Discovery Sprint
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