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What is ASA's Amplification Lab?

Our mission is to help organisations of all size on their innovation & transformation journey. We leverage on Human-Centered Methodologies to initiate, accelerate change and drive efficiencies. 


The Amplification Lab offers everything you need to get started and/or complement and amplify your existing Innovation capability. This toolbox can ultimately help you:


  • initiate and/or accelerate innovation

  • build a culture of  innovation and agility by expanding the mindset, tools, skillset and competencies of your people: leaders, managers and employees alike. 

  • initiate and/or accelerate any transformation & change initiatives thanks to human-centered methodologies


Whether you are just after a simple Insight Research paper on the Innovation opportunity space in your areas of interest, targeted training & workshops to support your change management efforts, off-the-shelf solutions you can deploy quickly (e.g. Hackathons, Bootcamps or Corporate Accelerator) and/or any fit-for-purpose solution for any challenges that you face.


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